Find out as much as you can about the organisation and its competitors – this should help inform your answer.“This is your chance to demonstrate that you have done your research into the organisation’s unique selling points and core values”, says David Cairncross, director at Hays.
“Try to avoid saying things that suggest a short-term interest in the role,” advises Cairncross. For example, avoid saying that the role may be a stepping stone to your future goals or, perhaps for a UK-based role, that you are interested in the prospect of international work, as this will suggest you are looking to move on quickly.
What are your strengths?
For this question, Jonathan Burston, founder of the Interview Expert Academy, advises candidates to prepare in advance by following the ‘rule of 3’:
Rule 1: Make a list of what you think you’re good at, what you enjoy doing and what others say you’re good at.
Rule 2: Take that list a step further and ask yourself why you consider each strength to be a strength – list three reasons per strength.
Rule 3: For each strength listed, detail three examples of where you’ve showcased that strength.
What are your weaknesses?
Interviewers ask this question to see how self aware candidates are, according to Sarah Archer of CareerTree. “They don’t want you to start listing all your weaknesses and provide them with a reason not to give you the job – remember they want you to do well,” she explains. “But you must prepare for the question because answering off the top of your head could be fatal.”
Think of a weakness that you have – that is preferably not a crucial requirement of the job – and show the interviewer you have a strategy for managing it. For example: “When under pressure my attention to detail can be less than I like so I build in extra time for checking my work or ask a colleague to do a final proof read for me.”
Why should we employ you?
This question isn’t simply about whether you meet the criteria of the job specifications, you need to demonstrate you can deliver what is required, says Victoria McLean, founder of CityCV. Start by reiterating the role outcomes (“My understanding is that the business requires an individual who can expand the client base and …”), then illustrate the skills you have to achieve those outcomes with some tangible examples.
Next give them your “differentiator”, says McLean – what sets you apart from your peers, what is your USP? “Use emotive language and wrap up with something super positive and memorable,” she advises. “Reiterate again how excited you are about the opportunity and to close your answer on a really positive note.”
What accomplishment are you most proud of and why?
Use this question as an opportunity to showcase your strengths, says Cairncross. “Think of where you have personally made a difference, but avoid overselling yourself,” he adds. Use the STAR technique to tell a compelling story, outline the situation you were in, the task you had to accomplish, the action you took and then the positive results.
Using the STAR technique should ensure your answer has a clear structure and doesn’t miss out any key details. Cairncross also advises that the candidate highlights the obstacles they overcame to reach the achievement.